'Celebrity Big Brother 2007' Controversy


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BECG077 For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges

Themes

Business Ethics
Case Length : 13 Pages
Period : 2007
Pub Date : 2007
Teaching Note : Not Available
Organization : Channel 4
Industry : Media
Countries : UK

Abstract:

The case describes the controversy that engulfed the 'Celebrity Big Brother 2007' (CBB 2007) reality show aired in the UK in January 2007. It highlights some allegations of racial abuse against Indian actress Shilpa Shetty (Shetty) in the 'Big Brother House'. The case also examines the problems faced by Channel 4, the broadcaster of CBB 2007 show, including the sponsors withdrawing their sponsorships on the ground that the controversy was tarnishing their image. Some industry experts also alleged that Channel 4's management was purposely over highlighting the clashes between Shetty and Jade Goody in order to improve the channel's ratings. The case focuses on the role of media in handling sensitive issues such as racial abuse and practice of gaining publicity from such controversies.

Issues:

» Understand the role of media in dealing with controversial issues such as racism

» Critically examine the ethical dimensions of such controversies

» Examine the sustainability of reality shows like 'Celebrity Big Brother' from an ethical viewpoint

Contents:

  Page No.
The Winner 1
The Show 2
The Big Brother House 2
The Controversy 3
The Aftermath 5
Exhibits 8

Keywords:

Celebrity Big Brother, Shilpa Shetty, Channel 4, Racial Discrimination, Big Brother House, Reality Shows, Jade Goody, Business Ethics, Multi-culturalism, Television rating points, Sponsorships

The Winner - Next Page>>

 

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